What is the core of QR code marketing? 

To answer this question, we must mention one word: participation.

Regardless of whether the new QR code of traditional marketing strategies relies on the Internet, manufacturers are concerned that money will not be spent in the promotion process, but it will not be spent, or the point will not be taken.

What is the core of QR code marketing? 

It's a matter of consumer engagement. Only participating in high-cost marketing can bring profits to the enterprise.

QR code marketing, engagement and scan speed can be equated. Repeat purchase rate, customer data analysis, dynamic marketing effect, etc. , these are based on scan speed. Only a high cleaning rate can bring these things to the enterprise.

Earlier, the QR code marketing method was clumsy. All products are printed with a QR code. Consumers scan the code and enter a long string of codes to check their winnings. To avoid duplication, these codes are often very complex, resulting in an unusually complex verification process with scan rates that are much lower than expected.

In a one-item-one-code approach, each product has a different QR code, so after each product has its own unique identity information, consumers can get prizes just by scanning them.

What is the core of QR code marketing? 

Even at this level, there are still many factors that affect the scanning speed. In order to improve the scanning speed, we must pay attention to the following points: let consumers scan the code, first let consumers know. Therefore, throughout the course of the event, especially the first semester, there must be sufficient promotions, including but not limited to all online and offline advertisements, posters, flyers, etc.

In addition to these promotions, manufacturers need to introduce product packaging and individual packaging promotions. The location must be marked. In order to win, the text should not be too long, so that consumers will find it simple and boring and lose interest. The customer only knows about the activity, but if he's not interested at all, it's meaningless. They say salespeople can sell glasses to blind people, but apparently we can't. All promotions are prize-centric, and prizes are at the heart of popularity, whether traditional online promotions or online, the popularity of One Code is based on prizes. The type of prize, the odds of winning, and the promise of prize money have a big impact on consumer enthusiasm.

Different products will have different consumers. For example, they like to drink liquor and Coke. The average age of the former is older than that of the latter. For the same product, consumers of different brands or consumer applications will be different. For example, some liquors use more party. And some wines are more of a personal drink. 

All of these factors must be considered to make the prize more attractive. QR code marketing itself is QR code, all functions are realized based on QR code, and an investment plan often has few products in the promotion activities of manufacturers, hundreds of thousands, millions or even tens of millions. Printing is a very large project, using one item one yard. Different commodities have different printing requirements. 

For example, some requirements are to spray on cardboard, cardboard and many possible undulations. If the ordinary printing method is used, it is easy to appear incomplete codes, and there are certain requirements for inkjet printing technology. For example, sometimes it is necessary to spray on the surface of the bottle, or spray the transparent glass, or even spray the microcode in the jar, these different situations will greatly affect the consumer's difficulty in identifying the goods after scanning the code.