In the era of mobile Internet, chain supermarket brands have already opened up Alipay and Apple payment interfaces, and domestic mobile payment is in a popular trend. According to incomplete statistics, hundreds of supermarket chains and convenience store brands, including Walmart, Carrefour, China Resources Vanguard, Wumart, Century Lianhua, Auchan, Xiristo, FamilyMart, and others, have already connected to mobile payment.

Some experts have analyzed that mobile payment is an important part of creating an O2O retail experience. More and more customers like to use it, and the large chain stores surpass Alipay. The cooperation of Apple Pay undoubtedly caters to consumers' payment habits and the best strategy. It is understood that in addition to basic payment access, supermarkets are also cooperating with Alipay and Apple Pay for big data operations, membership management, O2O operations, etc., with the help of big data analysis and operation capabilities and O2O closed-loop solutions to achieve more scientific data Optimize operation and customer management to reduce operating costs and improve operating efficiency.

The combination of retailer Chao and Alipay and Apple Pay can bring consumers a more diverse shopping experience, especially attracting more young consumers. On the other hand, this cooperation is not only the introduction of a new payment method by traditional retail enterprises, but also to jointly provide consumers with a convenient online activity platform, so that customers can keep abreast of the latest online activity information, and in shopping Get more benefits. When consumers check out, they only need to show the payment code, and the cashier can easily complete the payment by scanner the handheld barcode reader. Compared with traditional cash and credit card payment, the whole process only takes a few seconds, which greatly shortens the payment time, and there is no need to change the whole process, and there will be no counterfeit currency, making supermarket shopping more efficient and convenient.