New Retailing refers to enterprises relying on the Internet to upgrade and transform the production, circulation and sales process of goods by using advanced technologies such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and improving online services. , offline experience and modern logistics are deeply integrated into the new retail model.

Features of new retail include:

Multi-channel sales: New retail focuses on online and offline integration, and achieves omni-channel sales and seamless shopping experience by establishing multiple sales channels such as e-commerce platforms, self-owned APPs, and social media.

Data-driven: New retail uses big data analysis and artificial intelligence technology to monitor and analyze consumer behavior, merchandise sales, inventory management, etc. in real time to meet consumer needs with precise marketing and personalized recommendations.

Personalized customization: New retail focuses on consumers’ individual needs, and uses data analysis and intelligent technology to achieve product customization, personalized recommendations, personalized marketing, etc., to improve shopping experience and consumer satisfaction.

Seamless shopping experience: New retail uses technological means to achieve seamless connection between online and offline shopping, such as online purchase and offline pickup, offline shopping and online payment, etc., providing a more convenient and efficient shopping experience.

Innovative business models: New retail breaks the boundaries of traditional retail through innovative business models, such as social e-commerce, O2O models, sharing economy, etc., and provides more diversified and flexible shopping options.

The motivation for the development of new retail mainly comes from the "bottleneck" of traditional e-commerce development and the growth of consumer demand for high-quality, heterogeneous, and experiential consumption. As consumer trends continue to shift toward the pursuit of rational experiences, new retail models are gradually being developed and applied.

For example, Hema Xiansheng is a typical case of the new retail model. It achieves omni-channel data sharing and interoperability through online and offline integration, achieves high-quality and low-cost products through the direct procurement model, and improves user loyalty and purchase frequency through the membership system. Hema's model provides consumers with a more convenient, efficient and high-quality shopping experience, and also brings rapid development and growth to the company.