The European Trusted Identifier facilitates clear and transparent communication between consumers and merchants in cross-border e-commerce.

There are currently 25,000 online stores, including more than 10,000 that have started to use trusted identifiers, enabling continuous communication between consumers and merchants, and at the same time, providing consumers with professional feedback and complaint handling. For consumers there is complaint handling. There are three major advantages for consumers. First, by identifying products with trusted logos, they can purchase online more safely; second, enjoy free solutions through our service hotline; Validity of letter identification.

Trusted Identifiers can address litigation issues that arise when consumers purchase goods online from another European country. If a trusted mark is found on the website. If an icon of a credible logo is found on the website, it means that the company conforms to the European e-commerce logo, which means that the company complies with the European e-commerce code of conduct and guarantees the moral and ethical standards of the digital market. Printed with credible identification company guidelines to ensure the moral and ethical standards of the digital market. Printed with credible identification company guidelines to ensure the moral and ethical standards of the digital market. Companies bearing trusted identifiers provide consumers with a service that if the trusted identifier customer center cannot solve the problem these companies request an item of service, that is, if the trusted identifier customer center cannot solve the problem Service, that is, if the trusted identification customer center cannot solve the problem, these companies can ask the service center to provide free solution services.

For consumer complaints, the Trusted Identification Service Center provides a special place for solutions to help consumers quickly and conveniently resolve complaints. Even if the center cannot provide an effective solution, it will not have a bad impact on the legal process, and legal support can be found quickly and accurately.

If a consumer purchases a product without a trusted identifier, the consumer can lodge a complaint through the EU online complaint resolution platform.

At present, European countries that have used trusted identifiers include 18 national associations in 13 countries including Germany, Belgium, France, the Netherlands, and Spain.